A historic lack of investment meant that our mobile app no longer met user needs and expectations, resulting in a confusing user experience.
User data only lived on the device it was created on, resulting in customers mailing iPad’s across the country to collaborate, newly uploaded data wasn’t synced with previously created online spaces which resulted in countless hours of lost effort, and our web and mobile experiences had disparate tool sets which caused significant confusion for new users.
The objective of this project was to pull our mobile app out of 1995 — and doing so required elevating recognition of this problem to the executive level and driving prioritization on our company roadmap.
Only product designer on the project and worked closely with one engineer, with minimal product support.
Mobile app NPS went up 87% after this launch.
In the first 60 days after launch, users on average completed 17 restores.
Saw a singificant increase in end-to-end workflows being completed on the mobile app, which was a positive change in the way our customers interacted with our product.
A design sprint was conducted over one month, after which I spent six months selling this work to our executive team to get it prioritized.
Productizing this work took four months among other projects, during which we built an updated iPhone, iPad, and Android experiences.